🔒 THE 12×30 NO-BS CHALLENGE — OFFICIAL RULEBOOK
- Hailey Bell
- Jan 1
- 2 min read
CORE PRINCIPLE
One month. One challenge. Thirty days.
You are not optimizing outcomes.
You are proving consistency.
📜 THE 12 CHALLENGES
30 days of no fast food
30 days of no outside coffee
30-day plank challenge
30-day squat challenge
30 days of reading
30 days of finding new talent
30 days of walking outside
30 days of apple cider vinegar water in the morning
30 days of no weed
30 days of sending 50 emails per day
30 days of writing minimum one hour per day
30 days of overhead knee ups
These go into the hat exactly as written.
🎩 MONTHLY DRAW PROTOCOL
Day 1 of the month:
Write each challenge on paper
Put all 12 into a hat
Shake
Draw one
Commit — no swaps
The draw is final.
✅ DAILY SUCCESS DEFINITION
A day is successful if:
The task was completed.
That’s it.
Not “done well.” Not “felt good.” Completed.
🧠 MINIMUM VIABLE COMPLETION (MVC)
Before each month starts, you define the lowest acceptable version of the task that still counts.
Examples (not rules, just structure):
Emails → templates allowed
Writing → messy drafts count
Movement → lowest intensity version counts
MVC is how you finish, not how you cheat.
❌ NON-NEGOTIABLE RULES
No stacking challenges
No restarting months
No punishment for missed days
No explaining gaps publicly
No adding rules mid-month
Miss a day → continue tomorrow.
🎥 OPTIONAL DOCUMENTATION RULE (RECOMMENDED)
Regardless of the challenge:
One short daily check-in video
Same clip → YouTube Shorts + TikTok
Simple format:
“Day X of the 12×30. Today’s challenge: ___.”
This builds visibility without pressure.
🧯 INTENSITY-MONTH SAFETY RULE
If the draw is:
50 emails/day
1 hour writing/day
No weed
Then:
No new launches
No extra commitments
Protect sleep, food, and parenting bandwidth
These months are about endurance, not expansion.
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